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A Quest to become a Lifestyle Brand: An Interview with Molly Hayward,...
Cora Co-Founder Molly Hayward Euromonitor International is pleased to present an interview with Molly Hayward, co-founder of Cora, a tampon subscription service that provides consumers with 100%...
View ArticleEuromonitor International Interview Series: Pavlina Marinova, CEO and Founder...
Euromonitor International is pleased to present an interview with Pavlina Marinova, CEO of Pick N Dazzle, a beauty subscription service grounded on the principle of personalised recommendations. With...
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Subscription Boxes Must offer Surprise, Experience and Curation to Succeed
There are several key types of subscription surprise box, some offer sample size products (common in beauty); some provide a selection of full-size products for the consumer to choose from and pay for...
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Engendering Brand Loyalty through the Subscription Model
Subscribing to regular supplies of products can offer the ultimate in convenience for consumers, and a secure revenue stream for business. It sits perfectly with goods that are constantly used, and...
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The Emerging Ethical Economy and Implications for the Consumer Goods Industry
The New Consumerism alludes to the emerging ethical economy as consumers reassess their priorities, opting for conscious instead of conspicuous consumption. This means they are considering the green...
View ArticleFashion Friday: Chosen for Me: Emergence of Curation and Subscription...
As Japanese consumers struggle to find the right product in the increasingly crowded market, many take advice from experts in the industry. This has led to the increase in curation services in beauty...
View Article3 Trends Defining the Future of the Subscription Economy
The post 3 Trends Defining the Future of the Subscription Economy appeared first on Market Research Blog.
View ArticleShopping Reinvented: Growth of Subscription, Rental, and Resale Business Models
The post Shopping Reinvented: Growth of Subscription, Rental, and Resale Business Models appeared first on Market Research Blog.
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